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ABOUT KEYSTONE ARTIST CONNECT

Keystone Artist Connect is an all-inclusive liaison for local, national, and regional acts. We are able to assist in a wide range of music industry projects – from tour booking to social media to large-scale event production. Danielle Mashuda and Maddy Lafferty bring over 24 years of combined experience to Keystone Artist Connect, with skill sets that focus on almost all aspects of the entertainment field. 

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Whether you are a local artist who wants someone to help you get started, an established act that needs to book a summer tour, or a client with a space begging to be filled with food trucks and live music, the women of Keystone Artist Connect are here to elevate your career and help you achieve your vision. 

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Danielle Mashuda

Founder

Danielle’s career highlights are as diverse as her musical tastes and include years spent in the restaurant industry, as well ongoing work as a manager, booking agent, marketing consultant, and social media specialist for national bands such as the Andrew Leahey & the Homestead, Elaina Kay, Low Gap, Courtney Santana and more. She credits a stint at The Soiled Dove in Denver, CO for her love of the industry and her passion for hospitality and making artists happy. 

 

Fiercely supportive of her hometown of Pittsburgh, PA, Danielle has served as the events director for multiple organizations throughout the city, including the Pittsburgh Food Truck Park and the 25 Carrick event space. She has also produced popular events including Pittsburgh Bloody Mary Festival, the Cocktail Classic, and the All You Need is Love food truck roundup benefiting the Tree of Life Synagogue with her partner company, Winslo6. 

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Maddy Lafferty

Co-Founder / Tour Management

From her first cable wrap at the Deutschtown Music Festival, Maddy knew she wanted to serve the arts and entertainment industry. In the past four years she has rapidly progressed from hospitality and band photography to full-scale production management. Her favorite project was co-producing a livestream event titled “Live at 25: The Pandemic Series,” which helped to raise almost $10,000 for participating local and national artists. The series ran for 30 straight days during 2020, and she was able to meet and stay connected with artists during a time of crisis, while also learning video live switching and streaming skills.

 

Maddy brings experience in production management, event coordination, audio, lighting, artist management, and booking to the Keystone Artist Connect team. Select clients and projects include: Barrel and Flow Festival, 1Hood Media’s Get Out The Vote series, Demeatria Boccella, Smokey Robinson, Benji., CAAMP, and PA Cyber. She has fostered strong industry connections in the Pittsburgh community, and when she’s not working, she can be found collecting and watching vintage VHS tapes or listening to vinyl.

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Kelby Dru

Managing Director - TX

Kelby Dru has been in the Texas music scene for as long as she can remember. Born into musical families on both sides, she has found being in the industry has always come as second nature. Prior to officially working in the scene, she was regularly scoping out new bands, booking her friends for parties, and learning the ins and outs of music intricacies from her dad (a former RCA recording artist). In 2006, she took her first official gig as an assistant tour manager with a national touring act. After graduating from Texas State University, she spent several years in the corporate tech world before moving into music management full time.

 

Over the last few years she has worked on numerous projects with large management agencies, national touring bands, and upcoming Texas acts. Kelby applies her tech experience to today’s ever-changing music landscape, expanding her knowledge surrounding streaming, record distribution, website development, and touring.

Services Offered

Consulting Projects

Consultant & artist management, tour booking, event production

Social Media

Strategy, execution

Artist Management

Creative consultant, project manager

Press

Outreach to publications & playlisting campaigns

Branding

EPK build or refresh, website development

Album Release
Consultation

.Social Media, Timelines and release strategy

Keystone Partners

Roger Charlie

Publicist

Katie Bizanovich

Band Photography

Mule Kick Records

mulekickproductions.com

Claire Cassidy

Stylist

Trace Brewing

 

Cowtown Chad

Portraits

Sarah Bizanovich

Videography

Kimberly Binando

Design and Merch

Two Wands Design

Web & Graphic Design

Thunderbird Cafe and Music Hall

 

Devan Power

Logo and Design

TSG Creative

Tech Needs

Andrew Leahey

Biographer

Jeff Betten

Misra Records

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